Privacy Policy
Last updated: January 6, 2026
Halberd Agency (“Halberd Agency,” “we,” “us,” or “our”) operates the website https://www.halberd.agency (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or interact with the Site.
1. Information We Collect
a. Information You Voluntarily Provide
When you submit an inquiry or otherwise contact us through the Site, we may collect:
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Name
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Email address
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Phone number
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Company name
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Any information you choose to provide in your message
b. Automatically Collected Information
When you visit the Site, we automatically collect certain information about your device and usage, including:
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IP address
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Browser type and version
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Device type and operating system
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Referring URLs
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Pages viewed, interactions, and time spent
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Approximate geographic location
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Date and time of access
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This information (“Device Information”) is collected through cookies, pixels, log files, and similar technologies.
2. Cookies and Tracking Technologies
We use cookies and similar technologies for functionality, analytics, and advertising purposes.
Categories of Cookies and Technologies
Essential cookies
Required for core site functionality, security, and stability.
Analytics cookies
Used to understand how visitors interact with the Site and to improve performance (e.g., Google Analytics).
Advertising and targeting technologies
Used to measure conversions, optimize advertising, and build audiences (e.g., Meta/Facebook Pixel and similar third-party pixels).
Cookie Retention​
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Essential cookies: session-based or up to 12 months
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Analytics cookies: typically up to 26 months, depending on provider configuration
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Advertising cookies and pixels: retention periods vary by provider and configuration, typically ranging from session-based to up to 24 months
Retention periods may vary based on configuration and third-party policies.
Cookie Controls and Consent
Where required by law, non-essential cookies and tracking technologies are deployed only after you provide consent through a cookie consent mechanism. You may also manage or disable cookies through your browser settings.
3. How We Use Information
We use collected information to:
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Operate and maintain the Site
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Respond to inquiries and communications
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Analyze traffic, usage, and site performance
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Improve content, services, and user experience
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Measure and optimize marketing and advertising efforts
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Comply with legal and regulatory obligations
4. Advertising, Analytics, and Third-Party Tools
Google Analytics
We use Google Analytics to collect information about how visitors use the Site. Google Analytics uses cookies and similar technologies to collect usage data for analytics and reporting purposes.
You can learn more about how Google uses data and how to opt out of Google Analytics tracking by visiting:
Meta (Facebook) Pixel
We use Meta (Facebook) Pixel to measure conversions, analyze advertising performance, and build advertising audiences. This technology may collect identifiers such as cookie IDs, device information, and interaction data.
You can manage advertising preferences and opt out of certain targeted advertising through Meta’s tools:
Other Third-Party Pixels
We may use additional analytics or advertising pixels with similar purposes. These providers may collect and process data under their own privacy policies.
5. Sharing of Personal Information
We do not sell personal information.
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We may share information with third parties for legitimate business purposes, including:
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Website hosting and infrastructure (e.g., Wix)
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Analytics and performance measurement (e.g., Google)
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Advertising and conversion tracking (e.g., Meta/Facebook)
These third parties may process information according to their own privacy policies. We do not control their independent data practices.
Where applicable under California law, Halberd Agency does not sell personal information and does not share personal information for cross-context behavioral advertising except as permitted by law.
We may also disclose information if required by law, regulation, legal process, or to protect the rights, property, or safety of Halberd Agency or others.
6. Legal Basis for Processing (EEA / UK)
For users in the European Economic Area or United Kingdom, we process personal data based on one or more of the following legal bases:
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Your consent (for non-essential cookies and tracking technologies)
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Performance of a contract or pre-contractual steps (responding to inquiries)
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Legitimate interests (site operation, analytics, security, and business improvement), where such interests are not overridden by your rights
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
Inquiry and contact information is typically retained for up to 24 months unless a longer period is required for legal, contractual, or business purposes. Analytics and device data may be retained in aggregated or anonymized form for longer periods.
8. Your Rights and Choices
Depending on your jurisdiction, you may have the right to:
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Access personal information we hold about you
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Request correction or deletion of your information
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Object to or restrict certain processing
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Request data portability (where applicable)
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Withdraw consent at any time (where processing is based on consent)
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Opt out of targeted advertising
EEA / UK Residents
You also have the right to lodge a complaint with a supervisory data protection authority.
California Residents
If applicable, you may have rights under the CCPA/CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising these rights.
Requests may be submitted using the contact information below.
9. Third-Party Links
The Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.
10. Data Security
We implement reasonable administrative, technical, and organizational measures to protect personal information. No method of transmission or storage is completely secure, and absolute security cannot be guaranteed.
11. Children’s Privacy
The Site is not intended for individuals under the age of 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in practices, technology, or legal requirements. Updates will be indicated by the “Last updated” date above. Continued use of the Site constitutes acceptance of the revised policy.