Notes on leasing, measurement, and growth.

Learn what gross potential rent means in multifamily real estate, how to calculate it, and how vacancy, concessions, and rent differences affect revenue.

Learn what loss to lease means in multifamily real estate, how to calculate it, and how differences between market and contracted rent affect property revenue.

Learn what a multifamily rent roll is, what information it contains, and how property operators use it to evaluate occupancy, rental income, and leasing performance.

Learn what net effective rent means in multifamily real estate, how to calculate it, and how concessions affect apartment revenue and leasing strategy.