Notes on leasing, measurement, and growth.

A full leasing pipeline can still hide a leasing problem. If many prospects inquire, tour, or apply but only a small share sign leases, the issue is not demand. It is conversion. Multifamily lead-to-lease conversion rate shows how well a property turns prospective renters into signed leases. For property managers and owners, it connects marketing, leasing performance, pricing, follow-up, and resident experience into one practical metric. Strong conversion starts with attracti