Marketing measured in leases, not impressions.
Apartment communities, student housing, senior living, and build-to-rent — we run the channels that fill units and protect NOI.
— 01
Paid & Owned Media
We plan, buy, and optimize the channels that produce qualified renters — measured on cost per lease, not clicks.
— 02
Strategy & Growth
A written leasing thesis before a single dollar moves. We align marketing to the P&L, then build the roadmap that fills units.
— 03
Creative & Web
Properties don't lease on a spreadsheet. We build websites, landing pages, and creative systems that turn tours into leases.
— 04
Analytics & Measurement
The measurement layer comes first. If a number can't survive an audit, it doesn't ship to the deck.
Capabilities
What we do.
About
Who we are.
Halberd is a founder-led performance shop built on a simple observation: multifamily marketing is measured in leases, but most agencies are measured in impressions. We exist to close that gap.
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Based in North Texas and run fully remote, each engagement is staffed deliberately, accountability stays clear, and every recommendation ties back to leases, cost per lease, and NOI.
“Halberd rebuilt our leasing program from the ground up. Every dollar is now defensible, and occupancy is compounding.”
— VP Marketing Multifamily Operator